4Reasons Why Social Media Will Improve Your Business

Posted on Thu 23rd Jan, 2014 in Social Media
4Reasons Why Social Media Will Improve Your Business Image

The booming popularity of social networking is increasing rapidly. And now it is proving more than ever the extent to which social media has on enabling you todirectly engage with potential clients to build your online following. Here are 4 reasons why you should launch your businessonline:

1. Social media increases your website traffic

Social media is an amazing (& free) way to encourage potential customers to visit your website. You can direct customers to the service listings on your website notify them of any special offers and demonstrate just how you can help them. The higher the website traffic, the more business enquiries you will receive.

2. Form trust with potential clients

Social media profiles such as,Twitter or Facebook play a vital role in purchase decisions. By posting and interacting with followers you will show customers that you are a real person, not just a company. This will lead to increased customer to customer recommendations. A recent study from Nielsen’s Global Online Consumer Survey reveals that 90% of consumers trust recommendations from people they know, with a staggering 70% trusting online opinions posted by online users & brand websites. This overpowers the trust customers have in advertisements used on television (62%), magazines (59%) and radio (55%).

3. Demonstrates your expertise in the industry

Byposting information about your business, you are showing your client that you are an expert in your field. Additionally, when a client is impressed with your service, a customer can easily tweet you or comment on your page. You can easily ‘retweet’ the comment or feature the comment on your Facebook page. This allows you to easily promote customer recommendationsto a global audience.

4. Improves your brand awareness

At the end of December 2013, Facebook had over 31 million active users, with half of the UK’s population owning a profile. Creating and using social media profiles for your business will make you visibleto potential customers. The more people that see your name & logo, the more familiar customers will be with your brand. This will place you waaayin front of any competition!