Your Website Design is Your Shop Window!

Posted on Wed 15th Oct, 2014
Your Website Design is Your Shop Window! Image

Web design is an integral part of any business. It’s how you showcase your business and appeal to new customers, as well as existing ones. Having a stylistically appropriate design is so important in today’s market; Google is awash with businesses of every size and sector, means it’s necessary to stand out from the competition. Being conscientious about your web design, and how to improve it, is a great way to increase the scope of your business and the size of your customer base. Think of it as a digital shop window, one which you want to make look as attractive as possible!

Recent statistics tell us a lot about the importance of good website design, and how it can affect your business and customer base. Did you know that 2 in 3 people look at a business website before deciding to make their purchases? Also, 67% of people do their search on a mobile device, meaning your website should always be suitable for different devices, such as tablets and mobile phones. Did you know that it only takes around 50 milliseconds for users to form an opinion about your website and business? First impressions really do count! One of the most useful statistics in relation to this is that 94% of this first impression is based upon design, making it a pivotal part of any business which uses the Internet to trade.

So what are the most important elements of website design? Here are a few tips to help you improve your existing web design or build a brand new one:

1) Keep the Colour Scheme Fresh and Appropriate – Your website colour scheme should reflect your brand and what it is you’re trying to sell. It should also compliment your official logo and appeal to your customer base.

2) Keep it Simple – Too much clutter, such as extra tabs, can be very off putting to potential customers. Make sure the website is easy to navigate and you will find customers are more likely to visit your website and purchase your products/services.

3) Treat Every Page Like a Landing Page – It’s worth noting that most people who visit websites don’t automatically enter via the homepage. Make sure you incorporate relevant information on every page, so that potential customers understand your business fully.

4) Don’t clog it With Content – Sometimes less is more; especially when it comes to content. Too much text may result in people not reading your website. Convey your message as simply as you possibly can and don’t overdo it with unnecessary words and text.

5) Research – There is nothing wrong with researching competitor’s websites. In fact, it should be mandatory! Researching the competition will allow you to keep your site fresh, original and appealing.

These are just some of the ways which you can maximise your website design, in order to attract new customers and retain your existing ones. Whether you are building a new website, or want to improve your current one, you should always pay attention to site design as this has a massive impact on the appeal and profitability of your business.